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“RIGHT-SIZING”: Stanford
Stadium will go from 85,000 to 50,000 seats.
Stanford Athletics |
Officially,
Stanford Stadium is historic,
venerable—even, according to the athletics department
website, “prestigious.” But ask a typical Stanford
football fan about the stadium and you’re likely
to hear a different set of adjectives. Sightlines are poor.
Seats are too far from the field. Access is difficult (all
those stairs!). And the restrooms—don’t go there.
All of that may be about to change. The Board of Trustees
in June approved a plan to tear down the 84-year-old stadium
and replace it with a smaller, cozier, amenity-rich facility
on the same site. Head coach Walt Harris called the decision “the
beginning of a new era and a new outlook for Stanford
football.”
The proposal calls for a 50,000-seat facility, an artificial
turf field and new restrooms and concession areas. “We
weren’t sure whether to call it a new stadium or a renovation,” concedes
director of athletics Ted Leland, PhD ’83, since
virtually everything inside the earthen berm surrounding
the original stadium will be replaced. However, he notes, “we’re
doing it within the footprint of the current stadium.”
Opened in 1921, 85,000-seat Stanford Stadium is among the
oldest and largest college-football stadiums in the country.
But what was once a source of pride—an arena large enough
to attract a Super Bowl (as it did in 1985)—has become
a liability, if not an embarrassment. As football crowds dwindled
over the past two decades, athletics officials took measures
to disguise the vast expanse of empty seats, installing a large
tarp over entire sections. Last season, attendance at home
games averaged about 36,000 and no game drew more than 40,000.
“For TV and recruiting, empty seats are a nightmare,” says
Jim Rutter, ’86, a season-ticket holder for more than
30 years and editor of The Bootleg, a monthly magazine
devoted to Cardinal sports. “This isn’t so much
a downsizing as a right-sizing.”
By removing the track that encircles the playing field
and reducing overall capacity, designers can bring fans much
closer to the action—the first row of seats will be just
50 feet from the sideline. Red-shirt senior linebacker
Jon Alston says that will give Stanford’s players
a home field advantage lacking in the current stadium. “The
noise makes a difference when you’re out there. It heightens
the whole football experience.”
Leland says there also are economic reasons to reduce seating. “Creating
a ticket scarcity is a better financial model than having
a ticket surplus.”
A few hurdles are left to clear. The trustees won’t formally
sign off on the construction until their October meeting. Prior
to that, the athletics department must raise an additional
$25 million for the $85 million project. The $60 million already
in hand comes from athletics department sources and private
donors, led by John Arrillaga, ’60, whose earlier gifts
have transformed Stanford’s athletic complex. And
Santa Clara County must approve the plan. If all goes well,
demolition will begin soon after the final home game in November
and construction will be completed in time for the 2006
season.
Harris says the stadium plan immediately boosts recruiting. “This
tells the nation that the school is behind the football program
100 percent. It will create an atmosphere of spirited enthusiasm
we haven’t had here for quite a while.”
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