starting a company
was never on Larry Page’s or Sergey Brin’s
lists of things to do while at Stanford. Both come from
academic families and never expressed an interest in
becoming entrepreneurs—until they did it.
But, as Page and Brin learned, Stanford is a great place
to turn your research into a business, even an extraordinary
one. To test their search engine, they needed computers
and a lot of computer memory, and they frequently begged
for cash from professors and associates to buy disc
drives. In particular, they approached Professor Hector
Garcia-Molina, Page’s adviser. “I was their
main bank,” he recalls. Finally, he asked Page
exactly how much of the Internet they wanted to archive
and search. The reply: “All of it.”
Garcia-Molina managed to get $10,000 from the Digital
Library budget to help out. Brin and Page bought components
and built the data servers themselves. The search engine
debuted on Stanford’s site (as google.stanford.edu.).
The more data they collected, the more equipment they
needed. So the next idea was to find a company to buy
or license their technology, and perhaps employ them
to continue its development.
In 1996, Page and Brin approached Stanford’s Office
of Technology Licensing, and showed off their software.
OTL gladly lent a hand, contacting Internet companies
to determine their interest in search technology. By
1997, Page was on the road in Silicon Valley as salesman.
Several companies started bargaining for the technology,
but nobody was willing to pay the million-dollar asking
price. Novell reportedly offered $500,000. Brin, Page
and OTL agreed it did not represent the value of the
patent.
Finally, on the advice of another Stanford dropout (David
Filo, co-founder of Yahoo!) they took a leave of absence
from Stanford and started their own company to prove
their system could search the entire Internet. With
Stanford’s blessing—and an exclusive license
to the PageRank patent, recently extended to September
2011—they went in search of investors.
They didn’t have to look far. There were a few
people right there in the Gates building where Brin
and Page had their offices. One was Professor David
Cheriton, who had made a sizable amount of money when
a company he co-founded with Andreas Bechtolsheim, another
famous Stanford dropout (and founder of Sun Microsystems),
was bought by Cisco Systems. Cheriton introduced the
Google founders to Bechtolsheim, and both ended up investing.
Google took off beyond anyone’s wildest imaginings.
As the patent holder, Stanford OTL ended up with more
than 1.8 million shares of Google. At today’s
prices, that’s worth about $245 million.
And don’t feel too sorry for all those professors
who lent money to Brin and Page to buy equipment. One
of them jokes that he invested $40 in the pair back
when they were scrounging for cash. The Google stock
he got in return should pay for his retirement.
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