thanks in no small
part to Google, millions of Internet users who
could once scarcely dogpaddle through cyberspace are
now surfing effortlessly on the crests of information
tsunamis. Yet, says computer scientist Nancy Blachman,
few people take full advantage of the search engine’s
resources. Blachman seeks to remedy that with her website,
GoogleGuide.com,
which is chock-full of tutorials and simple hints for
refining searches.
Blachman, MS ’88, was introduced to Google by
a friend in April 1999; her interest grew after her
husband, David, began working there the following summer.
Before long, she was an avid fan. “They’ve
made it so I tend to get relevant results when I do
a search, and it’s easy to refine results when
they’re not relevant.”
As Blachman explored the search engine, she became more
and more adept. Last year, Jerry Peek, author of Unix
Power Tools, suggested she write a Google guidebook.
The idea appealed to her, and she began developing the
website to get feedback from users. Since then, more
than Two million people have used Blachman’s tutorials
and tips, and the site has gained national press attention.
Blachman makes no assumptions about users’ computer
knowledge, guiding her online students through step-by-step
lessons. Some tutorials appeal primarily to novices,
such as the “entering a query” page or a
pointer that the engine ignores common words like “the,”
but experienced users can find lessons more appropriate
to their needs. One tip: if you aren’t sure whether
a word is hyphenated, it is best to search with the
hyphen—this way Google will look for the term
with the hyphen, without the hyphen and written as two
words. And another: users can specify that they want
Google to ignore a term or category by putting a hyphen
before the word. For example, someone searching for
“Dallas cowboys,” who does not want the
football team, should simply enter “Dallas cowboys–football.”
Typing a tilde before a word instructs Google to search
for both the word and its synonyms.
Blachman says the website is her way of continuing teaching
and helping people, which she enjoys. From 1990 to 1997,
she taught courses at Stanford about mathematical software.
She also has written several tutorial and reference
books and is a co-author of How to Do Everything
With Google (McGraw-Hill Osborne, 2003). “A
lot of people see Google as easy to use, and it is easy
to use, but I am trying to make it even easier.” |