SUPERSONIC EAR
Company co-founder Dan Grossman, MBA '91, says the
Ear introduces kids to "the magic, the awe, the thrill" of technology.
It's a powerful amplifying device that magnifies sounds in far-away
places--perfect for listening to birds in the trees and the girls at
your sister's slumber party. Ages 5 and up. 
Wild Planet Toys: 415-247-6570
explore@wildplanet.com
$22
PHONICS BUS
The horn works, the animals talk, the letters say their names. This product, part of a LeapFrog line devoted to teaching phonics, can put toddlers on the road to reading. Founder Michael Wood, '74, left his law firm two years ago to get into educational toys. Ages 18 months to 3 years.
LeapFrog Toys: 800-701-LEAP
$25
DR. SEUSS IN A BOX
Kids have been reading The Cat in the Hat for 40 years. Now they can play the game. Bob Moog, '78, MBA '84, whose company is behind the mystery-game series Carmen Sandiego, has teamed with Dr. Seuss Enterprises to bring bedtime reading into the playroom. Ages 4 and up.
University Games: 415-692-2500 
Ugkids@aol.com
$16
JELLY DISC
Engineering lecturer Alan Adler, creator
of the Aerobie long-distance flying ring and perfect-spiraling
football, puts another product in orbit. Scientifically designed for
wobble-free stability, the Jelly Disc flies like a Frisbee but is soft
and easier to catch. Ages 5 and up.
Superflight Inc: 800-999-3565
$5